We've been given a new project! And boy is it a doozy. We have to choose a brief from the list that the YCN have given us for the YCN student awards. Not only do we follow the brief, but we also submit it to YCN! Cool huh? I've had a read though all the briefs, and the one that sticks out for me is for Douwe Egberts coffee.
They want people to get excited about coffee at home, rather than at coffee shops. So I have to create an advertising campaign, or a new product for them, that pushes this idea. I'll get back to you when I've had a brain fart for this..
Heres the link to the brief!
No comments:
Post a Comment