Few more ideas and my target audience.

Ive had a chat with Chris, and Hes bought me back to giving the different perspective of the coffee shop and the instant. Im going to do one large poster, or i could cut it up into two different ones, but I'm edging towards one large one. On one side, I'm going to keep the coffee shop, where someones late, and having to wait for a long time for their coffee, and on the other side, someone sitting on a sofa, watching TV, enjoying a coffee, with bags of time to spare. I think this will work because its from one extreme to the other. It also fits in with the target audience that DE has given me!