My second idea was the same kind of layout, but ive replaced the Barista with a kettle and a mug.. Ive only got a wire frame of this so far, but again, its not the finished thang clearly, still need to play around with it all.
Friday, 25 January 2013
Two posters, No idea
Ive come up with two posters that I'm pretty pleased with, but I feel that they need to be incorporated together somehow... That's the part I'm struggling with at the moment. I'm sure it'll come to me, I just need to sit down and work it out. My first poster has a Barista behind a counter looking out of it, and theres a hand looking coming out of the bottom left with a watch on it, showing that hes late. Ive put some text in there saying "Monday morning rush" and the DE logo. Ive also put some products in there as well. This is in no way a complete thing YET, I still need to mess around with it.
Wednesday, 23 January 2013
Few more ideas and my target audience.
Ive had a chat with Chris, and Hes bought me back to giving the different perspective of the coffee shop and the instant. Im going to do one large poster, or i could cut it up into two different ones, but I'm edging towards one large one. On one side, I'm going to keep the coffee shop, where someones late, and having to wait for a long time for their coffee, and on the other side, someone sitting on a sofa, watching TV, enjoying a coffee, with bags of time to spare. I think this will work because its from one extreme to the other. It also fits in with the target audience that DE has given me!
Sunday, 20 January 2013
Been Sketching,
Ive been doing some sketches for the advert campaign, and I've drawn a cartoon Barista kid looking out of it. He is what it looks like all polished up!
Thursday, 17 January 2013
An Idea while sketching.
I have had an idea. It came to me while I was starting my sketchbook. I had finished a few brain storms, and was just surfing the web, coffee related surfing, when I came across a proper barista coffee machine used in costa and starbucks and all that noise. I figured, "That would make some cool packaging!" So I think I can pull that off as a new campaign.. I could even draw up some adverts to go with it.. But we'll see how it pans out..!

I could even put mugs in it, with the douwe egberts logo! D:
Wednesday, 16 January 2013
YCN Awards.
We've been given a new project! And boy is it a doozy. We have to choose a brief from the list that the YCN have given us for the YCN student awards. Not only do we follow the brief, but we also submit it to YCN! Cool huh? I've had a read though all the briefs, and the one that sticks out for me is for Douwe Egberts coffee.
They want people to get excited about coffee at home, rather than at coffee shops. So I have to create an advertising campaign, or a new product for them, that pushes this idea. I'll get back to you when I've had a brain fart for this..
Heres the link to the brief!
They want people to get excited about coffee at home, rather than at coffee shops. So I have to create an advertising campaign, or a new product for them, that pushes this idea. I'll get back to you when I've had a brain fart for this..
Heres the link to the brief!
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