Latest TV and Ident Research

Today we had a meeting with Val and Matt from Latest TV. They want us to create different visual elements that can be used for their new local TV station situated in Brighton. They were a little vague with what they actually wanted in terms of design choices, but it was pretty handy hearing what they ACTUALLY wanted produced from us. There are 3 programs that they want opening titles for. Deep and meaningful is a talk show, focusing on Astronomy, and aliens and all that. Matt's Bonkers Conkers, a comedy sketch show in and around Brighton, and Gate Crash TV, a vox pops style, punky, trigger happy style show.

They also wanted some idents for in between shows. I've had a quick look at some existing idents from other popular channels to try and get a sense in what is required in them.

This is one currently being featured on E4. It heavily features the colours that the channel has associated with the brand. Also the logo has been made the key feature towards the end, displaying it in the center of the screen. Its a very interesting piece of work, that would keep the audience engaged and guessing.

Here's another E4 Ident that is being used at the moment. Its a much different style than the previous one, but it keeps the same kind of style. It also keep the channel name and logo central is the idea of it.

The BBC have a different style, but at the same time, its kept the same idea as the E4 ones have, in where the channel name and logo are central to the design, and are the main focus point.

All the timings of these Idents seem pretty similer. They all kind of build up just to stop at the logo, as if it was saying this its all leading up to this, this is the be all and end all. Really big-ing up the channel. Which I guess is the point of an Ident really!