I wasn't supplied with a DE font! Shock horror.. SO i've had to have a look around, and the nearest thing I could find was Friz Quadrata!
Monday, 11 February 2013
Pitch
We had a pitch! And with pitch comes the inevitable criticism of the work! Don't get me wrong, I'm happy that this criticism comes, because It gives me another perspective on my design! So here is my crude list of things people suggested I changed..!
-Make the "or" smaller, or get rid of it completely, find another way to get the point across
-If your using the "or", make the shape the DE logo shape.
-Do some mock ups of different orientations, to show how it can be used in different formats.
-Move around the package shots, it looked really busy in the one I showed everyone.
-Have a think about a good tagline.
Douwe Egberts pack
With the brief that I was given by YCN, I was also given a packet of useful graphics that I can use for my design. This included the DE logo, and some product shots. Very handy indeed! I was also given a PDF explaining the branding guidelines. It pretty much told me that I shouldn't mess with the logo AT ALL... So I won't..!
Colouring
Ive just started to colour in my design for my poster. I've still got some tweaks to do with the design its self, but its not going to colour its self, so I'd better get cracking!
Monday, 4 February 2013
Working towards pitch.
Pitch is on Wednesday, So ive been working on getting something I can actually SHOW the class. Its looking good! Well, I think so anyway! Ive changed a few bits round. On my poster instead of just a plain kitchen counter with coffee on top, im going to try and mirror the busy coffee shop scene, but less busy, and in a kitchen.. If that makes any sense! So.. Instead of a brain dead barista behind a counter, theres going to be a smiley woman, with a kettle and a mug, and instead of a hand looking at a watch, theres going to be a hand holding onto a cup of coffee. Hopefully this will get across the big difference between the two, showing how easy instant coffee is, and how much of a faff going to a coffee shop can be. Thats the plan anyway! The whole mirror thing will be good, because hopefully that will draw the target audience in to see the poster! Ill put up a screenshot of my current wire frame that ive been working on!
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