London road in Brighton is not known for its high life, and its night life, and its large amount of things to do. A lot of the time I try and describe it to people, i end up just saying, "Its that road with the nasty co-op on." And they usualy know what I mean. When thinking about this task, London road seems PERFECT for urban regeneration. I mean, I'm not one for going out with 30-somethings, drinking cocktails wearing the latest fashion and talking out of my behind, but the design oppotunitys for such an endevor are almost endless.
First, lets take a look at London road.
Its not exactily one of the most classy places. I can see that whoever will be taking on this project will have a lot of work on his or her hand. My job however is to push the idea of sprucing thing place up to the public, is a good idea. To do this i will need to first establish my target audience, and come up with a way of selling the idea of a swanky new london road with resturaunts and bars and clubs on is a good plan.
When we think of Brighton, you usually think of quite hip, and trendy people. The kind of people who wear scarves, not because its cold, but because its a cool scarfe. Bearing that in mind, i figure that my designs will also have to be modern, and trendy, and eye catching, but must also push the idea of regeneration to the public. For that part, i will most likely include a link to the Brighton and Hove county council website, or even have a QR code. I feel that im going to have to brainstorm to carry this on..!!
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