Urban Regeneration: Presentation feedback.

 I recently presented my ideas to the class, and got some helpful feed back. I presented them the mock ups you see below. They contain one idea for the cover of the leaflet, and a 2 groups of ideas for the posters. I chose posters in the end, because I felt that I would excel more in that field. The feedback I received was that I hadn't fully answered the brief. People liked my designs, but I hadn't mentioned anything about London Road. What i need to do is include that in my designs.

Brainstorm: Urban Regeneration.

Here's another brainstorm, but this time for Urban regeneration.

Brainstorm: Brighton

To get an idea of where to start with my designing process, ive started to make up some brainstorms.

Research: London Road

London road in Brighton is not known for its high life, and its night life, and its large amount of things to do. A lot of the time I try and describe it to people, i end up just saying, "Its that road with the nasty co-op on." And they usualy know what I mean. When thinking about this task, London road seems PERFECT for urban regeneration. I mean, I'm not one for going out with 30-somethings, drinking cocktails wearing the latest fashion and talking out of my behind, but the design oppotunitys for such an endevor are almost endless.

First, lets take a look at London road.

Its not exactily one of the most classy places. I can see that whoever will be taking on this project will have a lot of work on his or her hand. My job however is to push the idea of sprucing thing place up to the public, is a good idea. To do this i will need to first establish my target audience, and come up with a way of selling the idea of a swanky new london road with resturaunts and bars and clubs on is a good plan.

When we think of Brighton, you usually think of quite hip, and trendy people. The kind of people who wear scarves, not because its cold, but because its a cool scarfe. Bearing that in mind, i figure that my designs will also have to be modern, and trendy, and eye catching, but must also push the idea of regeneration to the public. For that part, i will most likely include a link to the Brighton and Hove county council website, or even have a QR code. I feel that im going to have to brainstorm to carry this on..!!